NICHEOLOGY PROFIT LETTER

By Paul Evans

Issue #79

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In this issue…

01: Monetizing Mindset

02: Membership CSI

03: Member Updates (important)

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Last week while in SF with my girl (a.k.a Baby Girl, a.k.a. wife of 15 years!), we met up with James Wedmore of Reality Mastermind at Pier 39.

James: So what are you guys up to?

Me: We're just hanging out. No agenda. This is our 5^th trip here so we've seen the tourist stuff and are just relaxing.

James: That's cool.

Me: No doubt. Just wandering around. I think what I like most is getting away from it all and having no real schedule, no concerns about where to be next and not even thinking about what time it is.

Baby Girl: And how does that differ from your average day?

OK, she has a point. :-)

01: Monetizing Mindset

Mark Thompson wrote an article last month for Nicheology affiliates. I am reprinting it here because it hits the critical aspect of making profitable offers.

Do what this article suggests and you'll start to develop a monetizing mindset. The ability to see the profit potential of each offer…

WHAT do people buy?  Go ahead and answer that question. WHAT do people buy?  Whether they are at the grocery store or Wal-Mart or the gas station…WHAT do people buy?

Let's make it even more personal.  When they visit YOUR affiliate site, WHAT do they buy? Take a minute and think about this.  Your answer is absolutely important.

What do they buy at the grocery store?  If you said “groceries” then you'd be WRONG.

What do they buy at Wal-Mart?  If you said “toothpaste” or “ceiling fans” or “ink pens”, you'd be WRONG.

What do people buy at the gas station?  If you said “gas,” you'd be WRONG.

What do they buy at your site?  If you said “my product” you'd be WRONG.

If you ever want to earn significant profits doing business online (or anywhere else for that matter), then you need to understand WHAT people buy.

They don't buy products.  They don't buy services.

They buy RESULTS.

Get that into your head right now.  People buy what they buy because they anticipate RESULTS.

It's been said, “You don't sell a lawn mower, you sell a manicured lawn.”  

Think about it:  folks don't buy those crazy ab machines, they buy washboard abs.  They buy because they anticipate results.

We buy toothpaste because we anticipate whiter, healthier teeth. We buy gas because we expect it to get us from one place to the next.  We buy movie tickets because we want to enjoy a night of entertainment.

We buy RESULTS.

Now, let's fast forward to YOU and YOUR BUSINESS. What are you selling?  C'mon, what are you selling?  You are selling RESULTS. Doesn't matter what “type” of subscription service you are promoting, you are selling RESULTS.  You are selling the ultimate benefit that your potential customer can expect to receive from purchasing your product or service.

Sooooooooooooo -- translated into the one change you need to make to your salesletters, your ezine ads and your ecourses -- you need to focus on the RESULTS OF USING YOUR PRODUCT OR SERVICE.

Your salesletter should focus on RESULTS.

Your solo mailing should focus on RESULTS.

Success is NOT an Accident,

Paul

P.S. Nicheology is not taking new members right now. To get on the “first priority” waiting list go to www.nicheology.com/join

02: Membership CSI

Next week I'll be sending out info on Membership CSI, a four week coaching intensive. If you have ever thought about your own membership site (and you should), this course is the easiest way to do it.

I am especially stoked about a special bonus I am putting together that will have your membership site up and running in under 30 minutes.

03: Member Updates

The replay for the Profit Academy is posted below.

Also, and this is important, if you have ANY question about ANYTHING related to online business make sure you enter them before June 30…

http://www.nicheology.com/members/department55.cfm

Make sure you've tapped into the latest additions….

Niche Navigator
Here's a step-by-step system that takes away the guesswork and allows you to pinpoint which niches are worth the effort, BEFORE you take those tentative steps into the unknown... . . . keep reading

PA: June 09
Replay of The Profit Academy for June. 7 opt-in optimizers. Creating the perfect product. A quick and easy Google tool to help you research deep and fast. . . . keep reading

Career in Journalism - PLR
Unrestricted private label rights to this resource for a beginner's overview to journalism. Includes graphics and sales letter . . . keep reading

Pet Bird - PLR
Unrestricted private label rights to this resource for first time bird owners. Includes graphics and sales letter . . . keep reading

X-Factors
12 proven "game changers" that you've been ignoring because they're not sexy-enough for your psyche. . . . keep reading

360 Cash Catalyst
This 75 minute webinar will show you exactly how to find your niche, build your list and launch your product EVERY two weeks...in just 30 minutes a day! . . . keep reading

Six Figure Focus
This report tells it like it is and forces you to take an honest look at your online income. It's time to stop playing and start producing! . . . keep reading

Nicheology Triad Training
3 niche qualifiers. 3 list builders. 3 product principles. Let the Triad simplify your process. . . . keep reading

Jimmy D. Brown Interview
Interview with Jimmy for Nicheology's 5 Year Anniversary. We hit list building, niche finding and a WHOLE LOT more!! . . . keep reading

Product Profiles May 2009
Six new niche markets put under the research microscope. Includes the sure shot for success . . . keep reading

PITRs for May 2009
Exclusive content for Nicheology members for May 2009. Includes sales letters and affiliate market profiles . . . keep reading

Keyword Traffic - Part 3
Discover how you can create a stream of highly targeted traffic for your website. Videos 9-11 . . . keep reading

Keyword Traffic - Part 2
Discover how you can create a stream of highly targeted traffic for your website. Videos 5-8 . . . keep reading

Keyword Traffic - Part 1
Discover how you can create a stream of highly targeted traffic for your website by selecting keywords GUARANTEED to propel your site to the top of the search engine rankings - starting today! . . . keep reading

Back issues: http://www.nicheology.com/public/department50.cfm