Nicheology Profit Letter Issue #76

by Paul Evans
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Nicheology Members:

If you missed it yesterday…

http://www.nicheology.com/members/269.cfm

It's going to D.A.R.E. you to increase your online income.

How To Use Ezine Articles To Promote Any Product, Service, or Affiliate Program You Choose in 5 Easy Steps

I bet you can't tell me the best way to use ezine articles to promote your offer.

Go ahead.  Give it your best shot.  Out loud.  Say it. Whatever comes to mind, just blurt it out.

I'm listening.

You see, most folks don't really understand how to BEST use ezine articles to promote a product or service, or their favorite affiliate program.

They know they are supposed to write an article, include some kind of clever offer in the text or in their resource box, and convince editors to publish their article.

But, there is a *very* clever way to use your article to promote like you've never seen before.

And I'm going to share it with you today.

There are only five steps.  And they are all super simple...

Step 1 >> Choose the Product or Service You Want To Promote

This one is kind of a no-brainer.  It all begins with deciding what you want to promote.  It is your own product or service?  How about your favorite affiliate program?

(of course in Nicheology, we make it simple by supplying you with researched affiliate programs called Product Profiles http://www.nicheology.com/members/department34.cfm )

We're not talking about your newsletter -- we're talking about an actual offer you want to present that you'll earn profits from when readers of your article make a purchase.

Decide what it is that you want to promote through your free ezine article.  And then move on.

Step 2 >> Determine Your "Useful, But Incomplete" Approach

I love to use what I have coined as the "useful, but incomplete" approach when using freebies of any kind. (Ezine articles, free eBooks, reports, eCourses, etc.)

What I mean by that is simply this:  You provide your reader with "useful" information (something they find of value and are able to actually apply) but make certain that it is "incomplete" in that they can better use the information by making a purchase.

That's "useful, but incomplete."  And it works like a charm.

The idea is to use your content to build up to your desired response. You provide the reader with content, and then you make an offer that allows them to fully utilize the content, gain extra insight from the content or maximize the content in some additional way.

Let me give you an example.

Let's say I wanted to work in the fitness niche. I might help people increase their metabolism with a book like The Metabolic Maximizer.

Then I would take the “101 Tips for Increasing Your Metabolism” (which is a Nicheology Product in the Rough) and get ready to use the content as an article. An article is useful, but incomplete.

People would still want to know HOW to raise their metabolic rate and that's where the affiliate product is highlighted.

That's how it works.  Determine what your "useful, but incomplete" approach will be, and then...

Step 3 >> Turn Your Approach Into A Tips List or Tutorial

Let's use my example again.  I decided that I would use the Product in the Rough for metabolism and create a set of articles.

"How to Ramp Up Your Metabolism Naturally"

"7 Powerful (and Safe) Ways to Increase Your Metabolism and Melt Fat!”

"Want to Increase Your Metabolism? Six Simple Ways to Turn Up the Metabolic Heat!”

That's all you need to do.  Determine your end result.  Decide how to get there with your "useful, but incomplete" approach.  And then develop a list, or even a step-by-step tutorial for your article that leads the reader along.

With each new "idea" or "way" or "tip" or "step" or "strategy" that you share, you can further direct the reader towards realizing their need of your upcoming offer, and lay the foundation for them to accept the offer.

Step 4 >> Expand On Each Point To Build Your Content

Here's more of the easy part.  Just "fill-in-the-blanks" to complete your article.   Write 1-2 short paragraphs for each of your points. Make them good.  Provide quality content.   The offer you will soon make will see poor results if your information isn't useful.

Remember, you are trying to presell the reader on the idea that they are going to need your offer.  If you don't provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting?

Light a fire in them.  Motivate them.  Challenge them.  Give them such nuggets of gold that they want to keep mining until they hit the mother lode!

Step 5 >> Put On the Finishing Touches With The Five Pillars

There are five things that you should always do to finish up your ezine article.  Don't skip any of them.  They are all critical...

1. Polish.  Re-read your article.  Does it provide information that really is "useful" to the reader?  And yet leaves them wanting even more?  That's what you want.  Polish it.  Put on the way and make it shine.  It has a very specific purpose -- make certain it has the means to achieve it.

2. Promote.  Use your resource box to promote your offer.  This is why we've written the article, right?  Remember step one?  It's time to put it into play.  Give the reader what they (hopefully) are wanting...

...a way to maximize the information you gave them.

3. Proof.  Don't do this yourself.  Have a trusted friend, relative or co-worker check your article for grammatical and typographical errors.  The last thing you want to do is present a poor image after sharing some high quality information.

4. Publish.  Zip your new article out to your favorite list of publishers. Submit it to the announcement lists and the ezine directories.  Don't forget to publish it yourself in your own newsletter! 

5. Profit.  If you've covered all the bases that I've mentioned, then profits are almost certain to start coming in when your ezine article is published. You deserve it.  Be proud of your accomplishments.

And then start it all over again with a new market, or keep growing the niche market you've selected!

Success is NOT an Accident!!

Paul Evans

Of course, Nicheology makes it SUPER EASY to use the above approach. Researched affiliate programs and all the content you could ever need!!

Join right now…

http://www.nicheology.com/join.html