Nicheology Profit Letter Issue #74

by Paul Evans
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5 Years Is Almost Here!

May 25-29 Nicheology will be celebrating its 5^th birthday!!! Each day we'll hold some intense online business training for free!

We've got a super special guest for the first day of the celebration. It's someone who RARELY does interviews and is known for producing wildly successful products.

It's going to be a fun week.

Each month Nicheology members get 6 Product Profiles. These profiles highlight a successful niche market and related affiliate programs. That way you don't have to go out and do all the research. It's done for you!

As you make more and more through affiliate commission do not forget the fundamentals. With that in mind, here they are again…

4 Ways to Increase Profits With Affiliate Programs...

If you want to earn MORE commissions each month [And I'm assuming you do], then there are four ways to do it...

• Strategy #1 -> Generate more traffic.  The first thing you can do is actually get more people to click on your affiliate link and arrive at your affiliate site.  Certainly this is doable. You simply do more marketing.  You spend more money on advertising, write more ezine articles, publish more newsletters, create more viral eBooks, etc.  You do whatever it takes to get more visitors to your affiliate page. 
• Strategy #2 -> Increase conversion rates.  While this one has a great deal to do with the affiliate program itself [I.E. How good their sales letter is, their follow-up system, freebies, etc.], there are some things that YOU can do to increase the number of visitors who actually buy.  Chief among them is to offer an incentive to those who buy through your affiliate link.  We'll talk about this more in an upcoming chapter. 
• Strategy #3 -> Earn more profit per sale. This one is typically out of your control.  What it would involve is either (a) Raising the price of the product or service you are promoting, or (b) Raising your commission per sale.  Both of these are generally up to affiliate program managers, or the owner of the products / services.  [Note:  If you find that you are producing quite a few sales, or have a lot to bring to the table as an affiliate, you may want to approach the affiliate program owner and ask for a HIGHER commission per sale.  I know that I personally get much higher commission percentages on many affiliate programs simply by asking.]
• Strategy #4 -> Sell more to each customer. This is the one that we'll be exploring in-depth in this course.  The idea is to get the same customer to consume more products or services, thus earning you more commissions.  This is at the foundation of the "Real Affiliate Secret" that we're going to talk about in the coming pages.  It is MUCH easier to sell MORE to existing customers than it is to find new customers.  Learn that now.  Say it with me out loud "It is MUCH easier to sell MORE to existing customers than it is to find new customers."  Existing customers are AVAILABLE [they are already here] and they are WARM [they have already made a purchase.]  New customers are OUT THERE SOMEWHERE [you've got to find them] and they are COLD [you've got to convince them.]  Which do you think will be easier to do business with?  You're right.

Obviously, the MORE of these strategies that you apply, the greater the size of your commission checks each month.  Certainly THREE of the FOUR are under your control and we'll talk about how to apply them as we make our way through this course.

The key is strategy #4, simply because is MAXIMIZES all of the others.  It takes WHATEVER amount of visitors you generate and WHATEVER number of those folks who become customers and WHATEVER your profit per sale and it MULTIPLIES it over and over and over again.

Success is NOT an Accident,

Paul

Nicheology... Find Your Niche. Build Your List. Launch Your Product.

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