Here’s the #1 question I get when it comes on being a digital entrepreneur…
“How can I make six figures or more online without working hard?”
You can’t. Have you lost your mind? Are you reading those 1,128 page sales letters with the picts of the guy sitting on the beach drinking from a coconut?
“How can I make six figures online by serving a market?”
Ahhhhhhhh. I can show you how to do that!
Usually, I’m reluctant to talk about actual amounts when it comes to online business. The main reason is that people think it’s a promise…
“Paul said I would make a kagillion dollars!!”
No I didn’t you silly bird.
In this outrageously long article I am going to show you how to create a $100,000+ year business using nothing but your laptop and stuff in your head and heart.
However, if your goal is to get your site or blog up and running so you can share your message with the world, you can focus on Steps 1-5 and skip step six.
The steps on this page have a 100% success rate in helping people get their online business up and running. 100%.
Most people who make the “attempt” to make money online will never make much if anything at all. By faaaaaaar the vast majority never make a dime.
(And it IS important you know why. Otherwise you will look at these instructions and think, “I can do that!” Only you won’t. So don’t skip what’s next.)
Like I was saying, most folks will never make a dime. Why? Same reasons folks won’t stick with a diet. Same reasons folks sit in a chair with a bag of chips instead of running. Same reasons folks set those New Year’s good intentions and fail to attain them.
I say reasons because there are 2
Nothing works out the way we plan. We purchase a system and think if we follow the instructions then we will come out the other side perfectly.
Liiiiiiiiisten. Most of us cannot successful follow a recipe the first time and get our food to taste right much less get all the online business steps right.
I tried to fry some clams last night. Disaster. Not good. I’ve never fried anything. It seems I am a master of eating fried things not actually frying them.
You’ve probably gone to Pinterest and retrieved a recipe. (Not me of course because I’m a dude and we don’t go to Pinterest. I don’t even know what Pinterest is!)
Anyway, YOU’VE probably been there. You saw a picture of a blackberry tart with cream cheese icing. It looked amazing. You drooled right onto your keyboard. You could actually smell the delicious in the air.
You ran to the store. Bought the ingredients. Painstakingly you followed the recipe. Even the part that said you would get better results by whipping the icing with an eggbeater while your wrist is bent 35.8 degrees.
After 14 minutes at 375 you pull the tarts out of the oven. Hmmmmmm. They don’t look like the photo. But that’s ok, you know with the icing they will taste just the way your brain imagined a scant hour ago.
You drizzle the tarts with icing and let it cool a bit.
You take a bite. Strange. The icing hardened. It became crunchy. Your teeth break the crust and the blackberry juice enters your mouth.
Uuuugh. It’s sour. Then it’s bitter.
“What happened??? I followed the recipe!!!!!!”
Online business follows that same pattern. There are mechanical aspects that EVERYONE can get right. (Getting a website up. Facebook page. Etc ANYONE can do those.)
If you follow the steps in this post you WILL have your online business up and running. GUARANTEED. Not playing. Not joking. You WILL.
Then there are the missional aspects. Traffic, sales copy, social media, conversion strategies that ebb and flow. These are more science than definite. This is also where most people get discouraged.
There has always been fear in releasing “US” to the world. There always will be.
Writing a book. Selling an information product. Hosting a workshop. It’s scary because someone might not LOVE it. Someone might, gasp, ask for a refund!
And because we fear critique we always find something to tinker with. We find a way to remain hidden. We take extended breaks. And we don’t finish.
The longer you stay silent, the less people receive help.
Make me a promise, will ya? Please complete the steps below and finish getting your online business setup.
HOWEVER… it will NOT be FREE
It will cost you 3 things…
This just won’t happen automatically. BUT the good news is… it doesn’t take long to get going. You can have your site set up and a product selected in less than one hour. You heard me! One hour.
Next to “Can you show me how to get rich online?” the most asked question is “Can you show me how to get rich for free?”
Here’s the way I hear that question, “Hey. Can you show me how to get rich online. I don’t want you to make a penny while you show me how to make a bunch!!!!!”
That’s just crazy talk.
Having said that, this plan is free, but some of the things will take money to operate. I will get paid a commission on some of the things I recommend below. Nothing will be outrageous or expensive. If you cannot afford to invest $50-$100 a month to build your business, then I suggest you start a free blog and progress from there.
#3 Heartache and Aggravation
You are going to get frustrated and sad at times while trying to get things up and running. That’s just part of it. You’re not dumb or slow, these things happen to everyone. You are not alone.
Heck, if we can’t make a blackberry tart perfectly the first time, then we should give ourselves a little grace with a website and a shopping cart.
You might have inadvertently skipped a step when setting up your blog. Might have clicked the wrong button. No big deal. You’re not going to break the internet. You’re not. I promise.
6 Steps to Six Figures
This plan will help you design and deploy an online business that fits you. That’s suuuuuper important. You want to operate in your strengths. You want to make the process as natural for you as possible.
Step #1: Market
Your market consists of people interested in a subject that they are willing to spend money on.
If you want to spend your days blogging about albino mice, you can, I’m just not sure you’re gonna make your living from that.
Here’s how to determine your market…
“I love to help people ______________.”
Do you like to help people plan trips, get fit, get debt free, raise their children, learn to fly, speak Spanish, blog, set up Facebook, find deals on Ebay, create a brand, coach, garden, potty train puppies, write, get published, play golf, etc???
If you could spend your life helping people do something, what would it be?
What makes you happy to help other people learn or do?
Ex: When people email me and say, “I got my first website up!!” That makes me happy.
Here at PBE I help people in 3 ways…
ACHIEVE: I love to help people set and REACH their goals and to become a better person. That’s why I created 5 Stones.
ENGAGE: I love to help people connect with their audience and even get paid for it if they choose.
BUILD: I love to help people design and deploy their online platforms for profit. Like I’m doing right now in this article.
Before moving on complete this first step…
“I love to help people ______________.”
If you come up with a dozen or more then just choose one. If you would like me to help you then we can schedule a session to work through your list and discover the best one for you. More on that at the end of the article.
Step #2 Message
Your message is a closely held belief that you want to share with your market.
ACHIEVE: Success is NOT an Accident
ENGAGE: Avoid Becoming a Human Tranquilizer.
BUILD: Architect Your Economy
Message is important for 2 reasons…
First, it anchors you. It helps you remain focused and on fire for your market. Without it you will drift and get attracted to all sorts of unrelated nonsense to helping your market.
“Ooooo. Bright shiny! I want”
Then a year from now you’ll be back at this page thinking… “Why didn’t I just do this a year ago?!”
Remember the goal – “I love to help people ___________”
Second, your message becomes portable. People carry it in their hearts. When your topic is mentioned, they think of you because your message is clear.
You may not come up with the perfectly crafted message right out of the gate. “Success is NOT an Accident” isn’t where I started. That came over time. At the very beginning of helping people achieve, all I really thought about was people being committed and taking personal responsibility. I was sick of seeing myself and others blame circumstances and make excuses for not reaching a goal.
That’s the easiest place to begin. What makes you sick in your market? What breaks your heart? What cause can you rally behind, then take the lead?
Are you sick about the high rate of obesity in children? Are you fed up with the lack of free breakfasts at high priced hotels and want to help people eat breakfast for free wherever they travel? Are you sick that everyone on the planet is not absolutely in love with bacon?
(I’m writing this in the morning and haven’t eaten yet, can you tell?????)
Complete this phrase…
I love to help people ___________ because I am tired of seeing _____________.
Here’s my version…
I love helping people architect their perfect online business because I am tired of seeing people spend a fortune on products that won’t work for them.
Your message does not have to be long or complex. The simpler the better.
Step #3 Model
Your model is how you will monetize your message.
There are dozens of possibilities, but I’d like to give you the easiest. The most natural.
1) Share your message to you market through a your personal website. 2) Grow your audience. (Steps 4-5) 3) Recommend resources or provide them yourself. (Step 6)
To share your message to you market through a your personal website follow these steps. You can literally have your site setup in minutes!!
Here’s how to share your message in your description, update your settings and make your first post.
If your goal is to start a blog and share your message with the world, guess what? You’re all set! Start writing. Start sharing.
Although, I still think its best to follow the next two steps to Enlist and Engage. But if you decide not to make money, that not problem. Getting your site online is soooooo much more than what most ever do.
Step #4 Enlist
Enlist means you get your audience to say, “I’m in!”
You give them a way to show they are interested in your topic and raise their hand to get resources and recommendations from YOU.
The best way to do this is…
1. Offer a report, video, checklist that matches your message and helps your audience.
2. Ask your guests for their email address in exchange.
3. Give them what you promise.
4. Follow up automatically with more that will help them reach their goal.
You might be thinking something along the lines of, “I’ve heard that before.”
Or did you hear something like…
1. Set up a squeeze page
2. Give people a “bribe” to capture the opt-in
3. Fill your autoresponder with offers
4. Make money
Those two systems are NOT the same. Reread both of those lists. Now write down the KEY differences.
Yes there are other email contact providers, but I don’t use them personally. I’m telling you the easiest way. If you want to go and research all the different options you are more than welcome to. I’m trying to get your business up and running as fast as possible.
I use Leadpages to create great looking landing pages, squeeze pages, webinar registration pages and more! You still need a service like Aweber, but LeadPage makes it simple to design great looking pages with high conversions as you enlist your audience.
Engaging your audience builds connection and commitment. You’ll get a lot of difference advice on this one.
Some will tell you to post daily. Some will say post multiple times a day. Some will say email once a day. Some will say once a week.
You’re probably thinking…
“I don’t want folks to get tired of me. What’s the perfect ratio between content and offers?”
There’s no such thing.
Your audience will accept whatever you do as long as it is in their benefit and your relationship is real.
I don’t get tired of my best friend calling be everyday, do you? I wouldn’t mind someone emailing me everyday if they had something helpful, would you?
That’s the secret, stay true to your “I love to help people _______________.”
However, if you get all desperate sounding and all you try to do is to “use” people and not help people, then no one will want to hear from you.
Just a few minutes ago I was checking my email and got this “critical” message…
You will hate me if I don’t make sure you understand how important this is! For just a minute, I want to read this carefully, and pay attention.
This last week, I know I’ve been hammering you with videos for ‘The Magic Internet Formula’.
Truthfully, the reason why is because I know Rick Strophers.
I know his results and the money he is making daily.
Which to be honest – are more than extraordinary.
His income in 2013 with us alone was close to three million dollars.
And tomorrow (Monday) at exactly 12 EST – the cart is opening up for the Magic Internet Formula.
Click here at exactly 12 EST tomorrow.
Let me tell you why it’s important to get in ‘early’ and why you need to click that link NOW to catch up – and why it’s URGENT for you to schedule this, and click at exactly noon EST tomorrow.
Does that sound like I’m being helped or being set up? Right, set up. Look at the language of the email, I wouldn’t sent that to my granmother would you?
“Hey Grandma! You will hate me if I don’t make sure you understand how important this is! For just a minute, I want to read this carefully, and pay attention.”
If we did that, Grandma would tell us to go get a strong switch and then she would blister us! You don’t treat Grandma that way or your friends or people trusting you to guide them in a particular direction.
There are 3 ways to ENGAGE your audience and build rock solid relationships.
You publish content relevant to your market and those enlisted. What do you enjoy the most?
Writing Videos Audios
If you like to write the most then focus on blogging, and continue to grow as a writer.
If you like video the most then create your channel on YouTube, and continue to grow as a video geek.
If you like audio the most then podcast, and continue to grow your voice.
“But Paul, I want to reach everyone don’t I need to do all 3???”
You can if you want, BUT don’t let that keep you from moving forward. EVERYONE has the skill right now to write and make a post.
Reminder: you are not engaging just to make money. You are engaging to help your audience, your subscribers, your readers. When money becomes the sole focus its easy to compromise on the goal of serving.
When serving is THE goal then your publishing, personal contact, and promotions will be pure.
Decrease the distance between you and your audience. Be available and within reach. Fortunately it’s easier than ever before.
All make it super easy to connect with your audience. One of the best ways is a private Facebook group designation ONLY for those who opt-in for your free giveaway. In fact, your private Facebook group could be your free gift for optin.
Don’t quake in fear. Some of you true artist types are like, “Bbbbbbut I don’t want to promote. I want to write a beautiful, warm article and then at the end I’ll place an appropriate suggestions such as: If you liked this article and want to learn more about this here is a link, which if you click and buy I will make $12.32, but you are under no obligation to click that link unless you want to. Please don’t think I am trying to talk you into anything. This is totally up to you. Please do not let this mere suggestion shatter your view of me. Please do not think I am a greedy internet marketer. Please still love me in the morning.”
You can promote without being sleazy or selling your soul.
Would you be offended by something like…
Everyone says content is king. The better you write the more engagement you’ll get and the more people will pass along your work.
I’ve never been much of a writer, but that changed after I met Jeff Goins. I saw how fast he grew his influence and impact through writing.
So you know what I did? I signed up for his Tribe Writer’s Course. Now I proudly call myself a writer (even if I continue to ignore all rules of grammar!)
Since you write too – blog posts, Facebook, and, yes, even tweets – don’t your readers deserve your absolute best?
p.s. Jeff has a forum where writer’s interact and learn together. I hope to see you in there. I’ll be hanging out at 3 pm CDT today for a couple of hours. If you go give Tribe Writer’s a shot, please say hello in the forum. I’d love to talk to you.
Now then. Was that offensive? Was that snake oily? Did you at least think about checking Tribe Writer’s out?
I’d even send that to my Grandma.
We’ll talk about WHAT to promote in Step 6!
Step #6 Economy
Your website should create an economy. It should allow you to…
Give to charity
Fill in your blank. I want my website to allow me to _________.
Let’s get something out of the way for the “artist.”
It is NOT wrong to charge for your art. You do not need to die before becoming famous for what you provide.
There’s been severe course correction when it comes to making money online. There’s a mass of blogger types and writers who feel that it’s wrong to charge money for their value.
They are so scared of getting lumped in with the online scammers that they avoid any direct selling. But behind close doors they cry about their site ads not getting more clicks and how their monetization results are weak.
Of course they are. Whatever is in your heart seeps through. If you think it’s bad to make money and charge for your value then you will communicate that through your writing and even the way you set your site up. You will talk and talk and talk and talk about how you give and give and give and give. You’ll post about how some people are just doing things to make money, money, money. You will paint yourself as good and others as evil. And readers will accept that from you and they will never buy from you because you’ve made it clear that making money is wrong. (However, they will buy from others.)
Yes, give your work away through your content publishing. But don’t broadcast that you are somehow better than everyone else because you don’t chase filthy lucre.
Just become anchored in WHY you want to make money. It’s ok not to want the yacht or mansion or sports car. Maybe you want to give thousands to build an orphanage.
It’s still going to take money.
In the past few years I’ve traveled to 12 countries doing mission work. Guess what? You won’t believe this. But the airline did NOT give me a free ticket because I was flying to do good. Guess what? The hotel did not let me stay for free. I know, insane. Doing good costs money.
The more money you make the more good you can do. So get over the thought of money being bad. It’s neither. It’s inanimate. It has no feelings. Only the person with the money controls the good or bad.
With that in mind… let’s make money!
Products are one-time sales such as a book or a report or a video series or a microphone or any other thing.
The absolute easiest way to get start is by being an affiliate for an existing product.
This means you make a recommendation and if someone buys you get paid.
You do not deliver the product. You do not handle customer support. You do not need a checkout system
You provide an affiliate link to something your market would like and then they go look at it. If they buy, you get paid.
How much? It depends on the product and the provider. If you recommend something on Amazon, then you will probably make around 5%. If you recommend an information product from someone who provides courses online, then it will be around 50%. Yes, 50%.
For example: You could sell my Perfect Presentation course and make right around $45 per sale after all fees.
You could literally tell your people… Hey! You want to get rid of your public speaking fear and have your audience loving your speech? Then go get Paul’s Perfect Presentation system. I love it and you will too! (Affiliate Link inserted right here.) Signed, Your Name.
See how simple that is?
Here’s how an affiliate link works…
You register for an affiliate program.
You login to get your affiliate link for the product(s) you want to recommend.
You send that link out. Although I suggest you make it look like your site.
Watch the video for a run through on signup, and grabbing your link. This will use my affiliate program as an example. In fact, I just added the article you are reading right now to the affiliate system. If you desired to become an affiliate you can send people right to this page.
Obviously you don’t want your link to look all squirrely like that. Here’s how to use the Pretty Link Plugin to make your links match your model.
Affiliate promotions are the easiest way to get started and I think you should begin here because you can do this right now.
Personal products range from $5-$100. They can be in any format:
Physical or digital for instant download
CD or MP3
Book or PDF or Kindle
DVD or Online Video
Most people start with a PDF ebook or report they sell from their site that solves one specific problem.
If you focus on fitness and want to give your people a 10 Day Body Cleanse Program then you could open up a Word document. Type it out. Then print it to a PDF. You literally have a product you can sell for $X.
Do not over complicate this. You’ll want to. You’ll want to get all up in your head and envision some grandiose plan about it dominating the world’s body cleansing market. Keep it simple.
However, you will need a way to collect payment and a way to deliver your product.
One of the most used payment processors on the planet is PayPal. Use this link to et up your payment link for your product.
Optional: If you want a more robust system then get PaulCart! Actually, here’s my affiliate link for the shopping cart I use. It will allow you to take payment, deliver your products, create customer email lists and even has an affiliate program built in for all your products. There are plenty of tutorials that show you exactly how to set everything up. If you sign up through my link I will help you personally if you get stalled by anything.
A Signature Product is one you become known for and you charge $100 to $1000 or more.
If you are brand new to getting started online it’s still NOT too soon to create a Signature Product. Sell 100 of your $1000 products a year and you’re at 6 figures.
Most likely you’re thinking, “I can’t do that?”
What? Take it back, right now!
In fact, here’s a free video series that will prove you can and should have a Signature Product!
One of the most attractive aspects of a traditional job is a predicable paycheck. Your online efforts need to have this component as well.
A product sale is a one-time transaction. However, a perpetual offer will be recurring and you will get paid each and every month.
Let’s say you commit yourself to writing one report a month for your market. You could sell it for $25 or you could create a program where people say, “Yes, send me your report every month automatically. Instead of paying $25 for each report I will pay only $15 a month.”
A person will checkout once, but pay you each and every month until they decide to cancel. If you had 100 people doing that, you would have a guaranteed $1,500 a month each month. And you can grow it from there.
Through the years I’ve had various recurring payment sites.
Two sites had over 1,000 subscribers each and members paid $29.95 a month.
Another site has 3,000 members with members paying $10 a month.
I would much rather have the same 1,000 people paying me every month than trying to find 1,000 new people and attempting to sell them a $10 product to get the same revenue.
This is another area where people want to overcomplicate the process and create the best membership site in a particular market. Don’t do that. Offer your people something you LOVE to deliver.
For public speakers I have ENGAGE. Members get a new video every week. The videos are only 5-10 minutes. And they content is sent out through my auto responder. Super simple.
My favorite membership software is Wishlist Member.
Webinar coaching: Use a service like Google hangouts, Go To Webinar, or Adobe Connect. This allows you and your client to share your screen for more interaction and more step-by-step work through sharing documents and online work. Plus, the entire time together can be recorded and your students can watch over and over and over.
If we got together in a webinar room and you watched me set up YOUR autoresponder step by step from within YOUR Aweber account, wouldn’t that be helpful? Of course it would.
If you’re in fitness and you helped someone develop the perfect diet and exercise program on a live webinar, wouldn’t they love that? You know it!
VIP day: This allows you to work one-on-one with a client for a day. You agree to meet at a location where you coach them for the day.
Pricing at the Premium level is not the easiest so here are general guidelines…
Email coaching: $200-1000 a month
Phone coaching: $100-500 an hour
Webinar coaching: $200-1000 an hour
VIP Day: $1000-$10,000
You could literally build your business solely around VIP days and just do one a month. Everything else you do could be free. You just focus on selling the VIP Day.
Here’s a course Carrie Wilkerson and I taught together on creating high-ticket products. In it I share how I set up and coaching program that fits me perfectly and how you can set yours up to fit you.
Most of us won’t do that because we don’t want limit the number of people we can help. A lot of folks can’t afford a $10K day. We want to help as many as possible, right?
So the best route is to offer several opportunities to do business with you.
Let’s put this ALL together for your Six Figure Plan…
Six Figure Online Business Plan
Get out a sheet of paper and complete the following steps. Writing down that you are going to create and how much you are going to charge will be extremely powerful. Chances are high you have thought about selling products before, but never actually wrote down the numbers.
I love to help _______________
I am sick of seeing ____________ in my market and here’s what I am going to do about it ______________________.
I will give away __________ in exchange for an email optin.
I will (circle one) post, podcast, videocast _______ times a week to connect with my audience.
I will email my audience _____ times a week with relevant, helpful content and recommendations.
Affiliate products I will recommend and how much I will earn per sale:
Products I will create and what I will charge:
A Signature Product I would like to create and the price point:
A Perpetual site I feel would be fun to start is _______________ which would help people _______________________.
I want ________ number of members at $_______ per month.
The best Premium access offer for me to begin with is (circle 1 and add your fee beside it):
Listen close. Follow the steps in this post and your business WILL be set up. You have zero excuse. I have given you a process and even step-by-step video tutorials to help you get started.
Here is a minimalist approach:
1. Set up your web address and hosting with BlueHost. $4.95
2. Set up autoresponder system with Aweber. $1 trial for 30 days.
3. Select a product to sell. Affiliate products are the easiest to begin with.